AOL: Gathr.com
AOL, Inc had been developing a unique e-commerce subscription product for several months. We were asked to join the product team and build an in-house creative group to improve the experience and the design, as well as a stronger co-creation culture with their amazing development group.
CHALLENGE
Increase pre-bundled and custom package purchases.
METHOD
All pre-bundled packages are different and contain several products available to consumers.
GATHR DESIGN STAFF
Tony Moura, Jade Limampai, Dennis Camacho, Nathan Borchelt, Jen Cassell, Liz Weaver
AGENCY
Fluid, NY
User Dashboard
Checkout
OPPORTUNITY
Improve the checkout UX/UI to increase completion rates.
METHOD
Simplify the forms, messaging, and information interaction with a constant display of a completion path and an editable shopping cart.
RESULT
Overall completion rates increased 33% within the first month.
“Good creative directors know how to direct; amazing creative directors know how to lead. I’m lucky to be working with a creative leader.”